Global Adult Toothpaste Market Size, Share and Trends Analysis Report, By Product Type (Fluoride Toothpastes, Chinese Herbal Toothpaste, Antiphlogistic Toothpaste, and Others), By End-User (Men and Women), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmaceutical and Drug Stores, and Online), Forecast (2022-2028)

The global adult toothpaste market is anticipated to grow at a CAGR of 5.0% during the forecast period (2022-2028). It is a gel dentifrice or paste that is used with a toothbrush for cleaning and maintaining the health and aesthetics of teeth. The major factor expected to drive the market growth is the increasing prevalence of dental caries and growing awareness about dental hygiene. In addition, the increasing expenditures on marketing and advertising by leading brands in the market such as Unilever plc, Procter & Gamble Co., and Colgate-Palmolive Co., among others, to increase their product sales also boost the growth of the global adult toothpaste market during the forecast period. Furthermore, increasing use of cosmetic whitening products by people coupled with the growing awareness regarding cosmetic dental treatments among people are further propelling the growth of the global adult toothpaste market during the forecast period.

Some major players in the market include Amway International Inc., Procter & Gamble Co., and Colgate Palmolive Company, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in 2020, Avon Products, Inc. announced the launch of its new black bee toothpaste which contains royal jelly and Australian propolis extract, recognized for their nourishing and soothing properties. Further, in 2020, Church & Dwight Co., Inc. announced the launch of the latest toothpaste in the “Essentials Toothpaste” product line for Dental Professionals which offers natural ingredients like 100% natural baking soda and contains fluoride for preventing caries, that it has naturally sourced calcium for repairing the surface of the enamel. Further, the company said that this product was launched by understanding the increasing consumer demand for natural ingredients, which in turn, can boost the growth of the market globally.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Product Type
  • By End-User
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

• Competitive Landscape- Amway International Inc., Procter & Gamble Co., and Colgate Palmolive Company, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Adult Toothpaste Market Report by Segment

By Product Type

• Fluoride Toothpaste
• Chinese Herbal Toothpaste
• Antiphlogistic Toothpaste
• Others

By End Users

• Men
• Women

By Distribution Channel

• Supermarket / Hypermarket
• Convenience Stores
• Pharmaceutical and Drug Stores
• Online

Global Adult Toothpaste Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa