Global B2B Publishing Market Size, Share and Trends Analysis Report, By Type (Web, Mobile Phone, and Tablets), By Application (Small and Medium Enterprises (SMEs), and Large Enterprises), Forecast (2022-2028)

The global B2B publishing market is anticipated to grow at a significant CAGR of 8.5% during the forecast period (2022-2028).  The market comprises the sale to business professionals & companies of business information, advertising on trade magazine websites, print and online directory advertising, print advertising in trade magazines, as well as trade magazine circulation spending. The major factor expected to drive the global B2B publishing market is the rising demand for business information around the globe and the growing trend of social media. In addition, components, such as professional books, the rising demand from small and medium enterprises (SMEs) are primarily accelerating the market growth.

In addition, the rising demand from various industry verticals, and rising vendors’ focus on presenting new products/services as they are constantly upgrading their existing offerings to keep pace with the overall industry will further drive the global B2B publishing market growth during the forecast period. Furthermore, the rising investment in advertising as nowadays companies are investing more in advertising to attract consumers and growing demand for business information are further driving the growth of market during the forecast period. After the global impact of COVID-19 pandemic, the demand for B2B publishing increased owing to the increasing digitization of books and educational information which contributed to the change in learning methods such as the shift from traditional printed textbooks to digital modes such as e-readers, smartphones, and tablets has been supporting to encourage the market growth during the forecast period. For instance, across the globe due to the lockdown, physical books sale has gone down as most of the publishing house and bookstores were closed and readers spent most of their time reading e-books, as in India sales of e-books has almost doubled during the lockdown, and sale of physical books went down.

Some major players in the market include Adobe Inc., Apple Inc., and Google LLC, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in April 2020, Future Plc expertise in specialist consumers and B2B sectors including technology, gaming and entertainment, music, creative and photography, home interest, education and television, announced the acquisition of TI Media for nearly $180 million in cash.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

• Competitive Landscape- Adobe Inc., Apple Inc., and Google LLC, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global B2B Publishing Market Report by Segment

By Type

• Web
• Mobile Phone
• Tablets

By Application

• Small and Medium Enterprises (SMEs)
• Large Enterprises

Global B2B Publishing Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa