Global Baby Hygiene Products Market Size, Share, and Trends Analysis Report, By Type (Baby Diapers and Diaper Creams, Baby Wipes, Baby Powders, Baby Soaps, Baby Lotions, Baby Shampoos and Conditioners, and Baby Fragrances and Perfumes), By Sales Channel (Offline Sales and Online Sales), Forecast (2022-2028)

The global baby hygiene products market is anticipated to grow at a CAGR of 6.0% during the forecast period (2022-2028). Babies are more at risk of infection as their immune system is not yet fully developed. Good hygiene practice is important to protect them from infection, especially during the first few months of life. The increase in disposable income and changing lifestyles are leading to more focus on baby hygiene products. Additionally, the increasing demand for premium quality hygiene products are driving the growth of the global baby hygiene products market. Innovative products with minimum environmental and health problems, along with a focus on the untapped rural areas, are likely to drive the growth of the market. However, the growing concern over safety standards, lack of awareness regarding these products, and high cost of these products are expected to restrain the growth of the global baby hygiene products market.

The market is segmented based on the type and sales channel. Based on the type, the market is sub-segmented into baby diapers and diaper creams, baby wipes, baby powders, baby soaps, baby lotions, baby shampoos and conditioners, and baby fragrances, and perfumes. Baby diapers and diaper creams are used as these items supports to keep the baby’s skin clean, dry, healthy, and free from irritations or rashes while also preventing accidents around the home. Baby wipes are a wet cleansing product that is used primarily by parents to clean the body of their infant and toddler, especially when changing diapers. Baby powder is used to keep babies’ skin dry and support avoid rashes, diaper rash, or other irritations. A baby lotion is applied to the baby’s dry or irritated skin. It is used as they support in restoring the natural moisturizer content and keep babies’ skin soft, smooth, and healthy. Baby shampoo and Conditioners enables to get rid of dirt, oil, sweat, and other impurities from hair and scalp while conditioning them to make them soft. Baby fragrances and perfumes enable to keep babies smelling fresh and clean.

Some major players in the market include Johnson & Johnson Services., Inc., Kimberly-Clark Corp., and Procter & Gamble (P&G), among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in March 2022, Kimberly-Clark opened a new facility that will manufacture Huggies baby diapers. Additionally, in January 2020, Procter & Gamble invested $310 million to expand its manufacturing plant for baby & family care products in Box Elder County, Utah, US.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Sales Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape– Johnson & Johnson Services., Inc., Kimberly-Clark Corp., and Procter & Gamble (P&G), among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Baby Hygiene Products Market Report by Segment

By Type

• Baby Diapers and Diaper Creams
• Baby Wipes
• Baby Powders
• Baby Soaps
• Baby Lotions
• Baby Shampoos and Conditioners
• Baby Fragrances and Perfumes

By Application

• Offline Sales
• Online Sales

Global Baby Hygiene Products Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa