Demand Side Platforms Market Trends, Market Share, Industry Size, Growth, Opportunities and Market Forecast – 2022 to 2028

The Demand Side Platform (DSP) Software Market is forecast to grow from USD 18.61 Billion in 2022 to USD 110.53 Billion by 2028, at a CAGR of 25 %, during the forecast period. A demand-side platform is software used by advertisers to purchase mobile,search, and video ads in a marketplace where publishers list their ad inventory. These platforms can manage ads through many real-time bidding networks, as opposed to one like Google Ads. Programmatic advertising is possible with a supply-side platform. There are two important steps to how demand-side platforms work. First, advertisers upload creatives, set up targeting, and reduce budgets for campaigns. All this can be done through the dashboard. Once your campaign creative is uploaded, find sites and mobile apps that meet your advertiser’s criteria through the publisher network and bid for placements. After this, you can view bids, show ads, and manage payments.

Key players

 

• Facebook Ads Manager
• Rocket Fuel
• MediaMath
• Amazon (AAP)
• DoubleClick
• LiveRamp
• Choozle
• TubeMogul
• BrightRoll
• AppNexus

 

By type

 

• Real time Bidding
• Programmatic Premium Buying
• Others

 

By Application

 

• Retail
• Automotive
• Financial
• Telecommunication
• Others

 

Scope of the Report

The research study analyzes the Demand Side Platforms Market industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:

Recent Developments

Market Overview and growth analysis
Import and Export Overview
Volume Analysis
Current Market Trends and Future Outlook
Market Opportunistic and Attractive Investment Segment

Geographic Coverage

North America Market Size and/or Volume
Latin America Market Size and/or Volume
Europe Market Size and/or Volume
Asia-pacific Market Size and/or Volume
Rest of the world Market Size and/or Volume

Key Questions Answered by  Demand Side Platforms Market Report

Key Questions Answered by Demand Side Platforms Market Storage Systems Market Report

What was the Demand Side Platforms Market size in 2020 and 2021; what are the estimated growth trends and market forecast (2022-2028).

What will be the CAGR of the Demand Side Platforms Market Storage Systems Market during the forecast period (2022-2028)?

Which segments (product type/applications/end-user) were most attractive for investments in 2021? How these segments are expected to grow during the forecast period (2022-2028).

Which manufacturer/vendor/players in the Demand Side Platforms Market Storage Systems Market was the market leader in 2021?
Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.