Global Fabric Softener Market Size, Share & Trends Analysis Report, By Product Type (Liquid Softener, Dry Sheet, and Others), By Application (Commercial and Household), Forecast (2022-2028)

The global fabric softener market is anticipated to grow at a CAGR of 4.7% during the forecast period (2022-2028). A fabric softener or fabric conditioner is a conditioner that is applied to laundry during the rinse cycle in a washing machine to reduce the ruggedness in clothes that are dried in air after machine washing. These fabric softeners are after-treatment laundry aid that simply aims at improving the fabric texture. Such benefits offered by this product is anticipated to spur its demand in the future years. The market growth is also attributable to the growing use of advanced products for laundry coupled with the shifting perspective of the global population towards such laundry aids and their resulting advantages.

One of the popular household cleaning products, the softeners not just soften the clothes, however, also make them easy to iron by reducing wrinkles in the garments. Other added advantages of using the product include its ability to reduce wear and tear of the garments, it provides a pleasing mild fragrance to the clothes, it reduces the risk of germ build-up, and it also supports in shaping the retention. All these key benefits support in propelling the demand for fabric softener, thereby augmenting the growth of the market.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-

• By Product Type
• By Application

• Regions covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape: Amway Corp., Church & Dwight Co. Inc., and Procter & Gamble Co., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How COVID-19 impacted the market?

• Deviation from the pre-COVID-19 forecast
• Most affected region and segment
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Fabric Softener Market Report by Segment

By Product Type

• Liquid Softener
• Dry Sheet
• Others

By Application

• Commercial
• Household