Global Feminine Hygiene Wash Market Size, Share, and Trends Analysis Report, By Product Type (Standard Hygiene Wash and In-Period Hygiene Wash), By Sales Channel (Online and Offline), Forecast (2022-2028)

The global feminine hygiene wash market is anticipated to grow at a CAGR of 4.5% during the forecast period (2022-2028).  A feminine wash also referred to an intimate wash, which is used to ensure perfect genital hygiene. It must be used daily, at least once a day. Standard soap or shower gels are usually too aggressive for the vaginal area. It is important for women’s intimate hygiene not only to be clean, however,  also to secure themselves from infections, odor, itching, and other issues. Women can use this product during their periods and pregnancy. Doctors recommend using intimate hygiene wash in place of soap and shower gel. With the increase in awareness about the wide range of feminine hygiene products that are available in the market and also nowadays women especially teenagers and manufacturers of these products are spreading awareness about new and advanced feminine hygiene care products which include hygiene wash and wipes. These are some factors supporting the growth of the global feminine hygiene wash market.

In the early days, women were not comfortable talking in open regarding their menstruation and other feminine issues, however, growing awareness and the importance of female hygiene products has accelerated the market growth. Additionally, product innovation, an increase in investments in these products, and companies getting funds from investors for manufacturing these products are some of factors accelerating the growth of the market. However, women using gel or soaps are more likely to have a bacterial infection which is expected to restrain the growth of the global feminine hygiene wash market.

Some major players in the market include Proctor & Gamble Cp., Kimberly-Clark Corp., and Johnson & Johnson Services, Inc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. Unilever’s VWash Plus intimate hygiene wash is a clinically tested product with a pH of 3.5 supports to maintain the pH balance in the intimate area and supports prevent irritation, itching, and dryness. It is prescribed by doctors and is safe for daily use. It has no Paraben & SLS/ SLES and is 100% soap-free. Additionally, in May 2020, Diva International Inc. announced the launch of a unique menstrual education partnership with Plan International Canada Inc. to reach Indigenous youth.

Market Coverage                                                                                                 

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Product Type
  • By Sales Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Proctor & Gamble Cp., Kimberly-Clark Corp., and Johnson & Johnson Services, Inc., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Feminine Hygiene Wash Market Report by Segment

By Type

• Standard Hygiene Wash
• In-Period Hygiene Wash

By Sales Channel

• Online
• Offline