Global Flat Iron Hair Straightener Market Is Likely to Experience a Tremendous Growth by 2028

The global flat iron hair straighteners market is anticipated to grow at a CAGR of 4.2% during the forecast period. The rise in concern over maintaining the quality of hair and at the same time desire for a proper hairstyle is one of the key factors responsible for the growth of the market. Customers have a holistic approach when considering hair styling products in their daily routine. This has led to demand for various hair styling products such as straightener, hairs dryer and blower, and others. The flat iron hair straighteners are one such hair styling product that has been enduring a higher level of demand from its target customers. Long and straight hair is the ideal desire for a hair client. Customers with curly or dirty hair prefer such a look and appearance. Such a consumer attitude, combined with the need for different types of hair straightening products. The global flat iron hair straighteners market is driven mainly by the need for a few key types of straightening such as ceramic, titanium, tourmaline.

The male population is becoming one of the newest users on the world market. Traditionally men have never been associated with hair salons, however, in the past, the global hair market has seen an increase in the number of male clients. The growing concern among men to keep their hair long has led to the search for such flat iron hair straightening products. Therefore, the increase in the number of men is a factor contributing to the prediction of the global flat iron hair straighteners market. The market players are additionally, contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, in order to stay competitive in the market. For instance,

In September 2020, Dyson gas launched a Corrale flat iron hair straightener in India cord-free hair straightener available in two colours – Black Nickel/ Fuchsia and Purple/ Black. The Dyson Corrale hair straightener is the only flat iron available in India with flexing plates.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Bio Ionic, Conair Group Ltd., Cortex USA Inc., IZUTECH,Koninklijke Philips N.V., Panasonic, Spectrum Brands, Inc., Helen of Troy Limited, and Turbo Ion, Inc., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Flat Iron Hair Straighteners Market Report by Segment

By Type

• Wide Plate
• Medium Plate
• Narrow Plate
• Mini Type

By Application

• Household
• Commercial
• Other