Global Liquid Foundation Market Size, Share and Trends Analysis Report, by Type (Sheer, Light, Medium, and Full), and by Application (Age under 20, Age 20 to 30, Age 30 to 40, and Age Above 40), Forecast Period (2022-2028)

The global liquid foundation market is anticipated to grow at a CAGR of 4.2% during the forecast period (2022-2028). The global liquid foundation market is growing due to the changing lifestyle of consumers and rapid urbanization globally. With the changing consumer lifestyle, the daily grooming habits of the consumer have increased that in turn boosting the growth of the market. The growing population and the upsurge of the consumers to look better and groomed all day are propelling the market growth. The demand for the liquid foundation has increased in the rural areas and the companies are also shifting their focus from cities to rural areas. The market is growing in rural areas as the customers are price-sensitive and the products are easily available at affordable prices. On the other way, the metro cities are more interested in high-price makeup products and are also fueling up the growth of the market.

Furthermore, the increasing investment by major market manufacturers for research and development and shifting towards consumer preference for organic products over chemical foundation products is augmenting the growth of the market. The manufacturers are also introducing small bottle foundations as a sample product for the consumers so that the consumer can use them, apply them, and then buy them in larger volumes. Several other strategies by the market players to increase their sales numbers are also expected to boost the growth of the market. Moreover, with innovation and improvement in technologies, implementation of consumption of organic raw materials due to benefits associated with them, for the production several of personal beauty care products such as liquid foundation, lipstick among others. Additionally, manufacturers are also collaborating with social media influencers and content creators to create brand awareness and promote their products. Several promotions and advertisements are creating awareness in the customer to have better-radiating skin and control the oil secretion by using foundation and is expected to propel the growth of the liquid foundation market in the forecast period.

Some major players in the market include Avon Products ,Inc., Johnson & Johnson Services Ltd., Kao Corp., Lotus Herbals Pvt. Ltd.,Proctor & Gamble, Revlon Inc., The Estee Lauder Companies, Inc.,  and The Unilever Plc,  among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance:

• In April 2022, Renee Cosmetics Pvt. Ltd., launched first essential base products line, Face Base which includes illuminating primer, liquid and stick foundation, concealer, compact, and loose powder.
• In October 2021, Y.O.U Beauty has launched the NoutriWear+ Series. Series consist of Velvet Liquid Foundation and Complete Cover Concealer that are created with Litestay technology and C-Lock Essence to provide lightweight, full coverage base makeup.
• In August 2019, Flesh launched a liquid foundation Pure Flesh Foundation that comes 40 shades as the Thickstick.

Market Coverage                                                                                                         

• The market number available for – 2022-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Avon Products ,Inc., Johnson & Johnson Services Ltd., Kao Corp., Lotus Herbals Pvt. Ltd.,Proctor & Gamble, Revlon Inc., The Estee Lauder Companies, Inc., and The Unilever Plc, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Liquid Foundation Market Report by Segment

By Type

• Sheer
• Light
• Medium
• Full

By Application

• Age Under 20
• Age 20 to 30
• Age 30 to 40
• Age Above 40