Global Massage Bathtub Market Will Generate Record Revenue by 2028

The global massage bathtub market is expected to grow at a significant CAGR during the forecast period (2022-2028). Bathtubs are commonly used for regular hygiene and comfort needs. These items are available in a variety of styles, finishes, patterns, and prints. Bathtubs are mostly purchased by consumers based on the size and decor of their bathrooms. Owing to their attractive appearance, contrast-colored, metal-finish-based bathing tubs are increasingly popular among people. The emergence of businesses selling customized bath and shower products is offering growth opportunities. Companies are now focusing on developing smart bath and shower products to provide home consumers with a spa-like relaxing experience. For instance, in March 2021, BAINULTRA, a well-known bath product manufacturer, introduced the ‘Celestial 6233 Soaker Tub,’ a newer fine stone solid surface material-based bathtub that keeps bathwater warm. It has two integrated armrests and is extremely long-lasting.

Companies are now introducing events on a regular basis to market their bathroom and shower products to consumers. Such events primarily aid in increasing their product revenues, thereby driving the market growth. For instance, in April 2021, Rebath LLC, a bathroom remodelling company based in Florida, officially launched an event to encourage mall merchants and restaurant partners to browse the company’s latest tubs, showers, and other bathroom and shower products. This will assist the company in increasing revenue from its Florida, US location.

In the smart bathrooms, people are increasingly using bathtubs with innovative features such as voice-activated water level and temperature monitoring systems, sliding faucets, integrated television, and others. As a result, the rising demand for smart housing facilities is expected to lower the consumption rate of such products, thereby driving the market growth. Furthermore, consumers are converting their bathrooms into living spaces. This type of trend is likely to reduce consumer demand for newer style and functionality-based bathroom products.

Market Coverage

The market number available for – 2021-2028
Base year- 2021
Forecast period- 2022-2028
Segment Covered-
- By Type
- By Application
Regions Covered-
- North America
- Europe
- Asia-Pacific
- Rest of the World
Competitive Landscape- American Standard, Kohler Co., and Signature Hardware, among others.

Key questions addressed by the report

What is the market growth rate?
Which segment and region dominate the market in the base year?
Which segment and region will project the fastest growth in the market?
How has COVID-19 impacted the market?
- Deviation from the pre-COVID-19 forecast
- Most affected region and segment
Who is the leader in the market?
How players are addressing challenges to sustain growth?
Where is the investment opportunity?