Global Moist Lipstick Market Size, Share and Trends Analysis Report, by Type (Solid Cream Type, and Liquid Gel Type), and by Distribution Channel (Offline and Offline), Forecast Period (2022-2028)

The global moist lipstick market is anticipated to grow at a CAGR of 5.4% during the forecast period (2022-2028). The demand is driven by a rise in female customers’ awareness of personal care, attractiveness, and a higher standard of living across the globe. Moisturizing (Moist) lipstick is a form of makeup that provides color and hydration to the lips at the same time. The advantage of lipstick over lip gloss is that the color is considerably more intense and lasts much longer. Softening and moisturizing elements in moisturizing lipstick include vitamin E, oils such as macadamia oil, and shea butter. Emollients in the lipstick aid to preserve moisture in the lips, while antioxidants help to heal damage to dry lips and provide anti-aging benefits attributed to such factors the market is augmenting positive growth in the market.

Some moisturizing lipsticks also include sunscreen, usually with an SPF of 15 to 20. Though many people overlook applying sunscreen on their lips, it is critical to do so every day. Sun damage to the lips can lead to permanent wrinkles and skin cancer, therefore such factor boosts the market growth. A great range of products is now available in liquid form, that is ideal for matte and glitter lip colors. For instance, in July 2018, Lakmé Cosmetics released Matte Melt Liquid Lip Color in peach rose, mulberry feast, crimson smoke, fire starter red, and vintage pink. Zara also released a new range of matte liquid lip colors in December 2018. The silky texture of this product line keeps the lips from drying out. Natural cosmetics, such as moist lipsticks, are preparing for a surge in popularity.

Furthermore, increased awareness and trends are shattering social norms relating to cosmetics being exclusive to one gender. It is a well-known fact that lipsticks are only worn by women. However, as people’s tastes and understanding evolve, lipsticks, particularly organic and natural ones, are becoming more widely accepted. There are several health issues, and leading market players are responding to the audience’s need to use products that are not harmful to their health. As the name implies, the natural and organic moist lipstick is made up of materials that are organic in nature and do not contain any dangerous chemicals or compounds. The organic lipsticks do not contain formaldehyde and are also free of parabens. This improves the quality of the lipsticks because they do not irritate the skin and are much safer to use.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Beiersdorf, Kiehl’s,Shiseido Co.,Ltd., Maybelline New York, The Mentholatum Co., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Moist Lipstick Market Report by Segment

By Type

• Solid Cream Type
• Liquid Gel Type

By Distribution Channel

• Online
• Offline