Global Mouthwash Liquid Market Trends, Business Overview, Industry Growth and Forecast to 2022-2028

The global mouthwash liquid market is anticipated to grow at a CAGR of 5.0% during the forecast period (2022-2028). It is an oral hygiene product offered in a liquid form, which is held passively, gargled, and swished in the mouth. The major factor expected to drive the market growth is the increasing prevalence of dental problems, the rising number of oral hygiene campaigns, and the increase in purchasing power of consumers. In addition, the increase in the demand for cosmetic mouthwash, social media influence and advertisements of popular brands such as Listerine is creating a large customer base that will further encourage the global mouthwash liquid market to grow further during the forecast period.

The rising investment in R&D, good packaging and labeling of products, and the rising number of product approvals are some factors that boost the growth of the global mouthwash liquid market during the forecast period. Additionally, by type, the cosmetic mouthwash segment is expected to hold significant share in the market as large number of consumers don’t require the intense dental or oral treatment that therapeutic mouthwash offers coupled with the larger availability of cosmetic mouthwash in the stores.

Some major players in the market include Colgate-Palmolive Co., Church & Dwight, Inc., and Unilever plc, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in February 2020, Colgate-Palmolive Company introduced its CBD product line which includes mouthwash, toothpaste, and dental floss. Further, in January 2020, Colgate-Palmolive Company announced that the company agreed to acquire Hello Products LLC, a portfolio company of Tenth Avenue Holdings, the fastest-growing, premium oral care brand in the US, a private, diversified holding company based in New York City.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Flavor
  • By Nature
  • By End-User
  • By Sales Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Colgate-Palmolive Co., Church & Dwight, Inc., and Unilever plc, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Mouthwash Liquid Market Report by Segment

By Type

• Therapeutic
• Cosmetic
• Antiseptic
• Others

By Flavor

• Active Salt
• Mint
• Fresh Tea
• Others

By Nature

• Conventional
• Natural and Organic

By End-User

• Adult
• Children

By Sales Channel

• Online
• Offline