Global Online Beauty and Personal Care Market Size & Trends Shows a Rapid Growth by 2028.

The global online beauty and personal care market are anticipated to grow at a CAGR of 10.6 % during the forecast period (2022-2028). The global online beauty and personal care market is growing due to the increasing presence of beauty products on the online platform. The rising demand for E-commerce globally and the easy availability of products are also boosting the growth of the market. The changing preference of the consumers and their shifting towards online platforms owing to their features such as security features for online payments, customer-friendly services, easy-to-navigate shopping websites, and simple delivery are making the manufacturers develop their online portal and is expected to propel the growth of the market.

The increasing investment by major market manufacturers for research and development and shifting toward consumer preference for organic products over chemical products is also surging the growth of the market over the forecast period. The manufacturers are also introducing small bottle foundations as a sample product for the consumers and sending them to them at very cheap prices so that the consumer can use them, apply them, and then buy them in larger volumes. Several other strategies in the online platform such as providing huge discounts, sending sample pouches of new products along with their orders, flash sales, and others by the market players to increase their sales numbers which is expected to provide lucrative growth of the online beauty and personal care market. Additionally, manufacturers are also collaborating with social media influencers and content creators to create brand awareness and promote their products. Several promotions and advertisements are creating awareness in the customer to have better ideas about personal care products and tutorials about how to use them and reviews about the products on the online platform are further expected to support the market growth positively.

Some major players in the market include Proctor & Gamble Pvt. Ltd., Avon Products, Inc., The Estee Lauder Companies, Inc., Revlon Inc., Lotus Herbals Pvt. Ltd., Johnson & Johnson Ltd., Kao Corp., and The Unilever Plc among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance:

• In April 2022, Bel Viso Skin Care announced the launch of its premium skin care product range in the Indian market. The products include the Belviso Vitamin C Serum, Belviso Multi-Acid Serum, Belviso Niacinamide Serum, Belviso Total Nano Gel, and Belviso Transformation Cream and will be available on online marketplaces and premium skincare and beauty apps and websites.
• In July 2021, AptarGroup, Inc. announced its strategic collaboration with YAT, an online skin care solutions company to focus on specific consumer skincare needs and skincare profiles and use in-depth experience in customized turnkey solutions as well as online product distribution and promotion to bring new solutions to market.

 

Competitive Landscape-

Proctor & Gamble Pvt. Ltd., Avon Products, Inc., The Estee Lauder Companies, Inc., Revlon Inc., Lotus Herbals Pvt. Ltd., Johnson & Johnson Ltd., Kao Corp., The Unilever Plc, among others.

By Type

• Skincare Products
• Hair Care Products
• Colour Cosmetics
• Fragrances & Deodorants
• Sun Care Products
• Baby and Childcare Products

By Source

• Organic
• Non-Organic

Scope of the Report
The research study analyzes the Global Online Beauty and Personal Care industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:

Recent Developments
o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment

Geographic Coverage
o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume

Key Questions Answered by Global Online Beauty and Personal Care Market Report
1. What was the Global Online Beauty and Personal Care Market size in 2019 and 2021; what are the estimated growth trends and market forecast (2022-2028).

2. What will be the CAGR of Global Online Beauty and Personal Care Market during the forecast period (2022-2028)?
   3. Which segments (product type/applications/end-user) were most attractive for investments in 2022? How these segments are expected to grow during the forecast period (2022-2028).
   4. Which manufacturer/vendor/players in the Global Online Beauty and Personal Care Market was the market leader in 2021?
   5. Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.

 

The report covers the following objectives:

• Proliferation and maturation of trade in the Global Online Beauty and Personal Care market.
• The market share of the Global Online Beauty and Personal Care market, supply and demand ratio, growth revenue, supply chain analysis, and business overview.
• Current and future market trends that are influencing the growth opportunities and growth rate of the Global Online Beauty and Personal Care market.
• Feasibility study, new market insights, company profiles, investment return, revenue (value), and consumption (volume) of the Global Online Beauty and Personal Care market.