Global Weight Loss Supplement Market: Current Status, In-depth Analysis and Forecast Outlook 2028

The global weight loss supplement market is anticipated to grow at a significant CAGR of 5.3% during the forecast period (2022-2028). Weight-loss supplements contain a variety of components, such as herbs, fiber, and minerals, in varying doses and combinations. Some products, which come in capsules, tablets, liquids, and powders, include dozens of constituents. Obesity and related health problems such as cardiovascular diseases (CVDs), diabetes, and hypertension are predicted to drive demand for weight loss supplements globally. In 2020, 39 million children under the age of five were overweight or obese, according to the World Health Organization. Obesity is on the rise as a result of sedentary lifestyle, bad eating habits, and a lack of physical activity.

Increased commercial availability of weight-management programs, as well as rising demand for advanced weight-loss supplements, are all contributing significantly to the growth of the market. Increased government initiatives to combat obesity and the development of innovative and effective weight management treatments are developing new opportunities for the market. According to an article published by Obesity Evidence Hub in November 2021, a tax on sugar-sweetened beverages is the obesity-related price policy that has gotten the most attention in Australia so far (SSBs). Such taxes have demonstrated to lower SSB consumption. Tariffs can also motivate producers to reformulate SSBs to lower sugar content, and the cash raised from the taxes can be utilized to take additional actions to combat obesity.

In addition, rising health and fitness trends, such as gym culture, also promotes the usage of weight loss supplement. Creatine and other protein supplements, combined with an exercise routine, may help reduce muscle. The COVID-19 pandemic had created a positive impact on the weight loss supplement market. The pandemic resulted in unfavourable lifestyle changes and harmful dietary modifications, as well as a considerable drop-in physical activity, leading to an increase in obesity and weight gain cases which increased the usage rate of weight loss supplements.

The market is divided into pills, powders, liquids types of weight loss supplements. Powdered weight loss supplements were found to be the most popular amonst consumers as it can be used by combining them with water, milk, or food, giving customers personalized option to match the supplements with their desired tastes and preferences, resulting in increased usage. However, the pills type segment is expected to grow fastest during the forecast period due to the simple availability of weight reduction supplements in chewable tablets, sustained-release pills, and sublingual pills. Furthermore, factors such as affordable cost of tablets as compared to other formulations, longer shelf life, and widespread acceptability among patients of all ages are increasing the market demand for pill-type formulations.

On the basis of distribution channel, the offline segment is propelling the growth of the market. Weight reduction supplements are widely available at retail pharmacies, drug stores, health & beauty stores, and department stores, which is fuelling segment expansion. Furthermore, health & beauty stores and department stores are proactively launching campaigns to raise awareness about the need of maintaining excellent health, which is projected to boost the segment’s growth. Furthermore, physical retailers are constantly working to improve overall customer involvement and experience. To speed up the checkout procedure, several health & beauty establishments and department stores have installed point-of-sale terminals. As there is a risk of acquiring alternative or counterfeit products, consumers prefer to use offline channels rather than online platforms.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Abbott, Amway India Enterprises Pvt. Ltd., GlaxoSmithKline plc, Pfizer, and Nature’s Sunshine Products, Inc., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Weight Loss Supplement Market Report by Segment

By Type

• Powder
• Liquid
• Pills

By Distribution Channel

• Online
• Offline

Global Weight Loss Supplement Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa