Global Maternity Personal Care Market Size, Share, and Trends Analysis Report, By Product (Stretch Mark Minimizer, Breast Cream, Toning & Firming Gel, Itching Prevention Cream, Body Restructuring Gel, and Stressed Leg Gel), By Application (Hospitals, Maternity Centers, and Home), Forecast Period (2022-2028)

The global maternity personal care market is anticipated to grow at a CAGR of 7.2% during the forecast period (2022-2028). Maternity personal care refers to the products that are used during pregnancy or after birth to provide physical enhancement and efficient skincare to women. The major factor attributing to the growth of the global maternity personal care market include the rising awareness of maternity personal care products among women due to increasing female literacy rates across the globe. According to the World Bank Data, in 2020, the female literacy rate among females aged above 15 years is around 83.298%. Thus, increasing the use of maternity personal care products by women.

The use of maternity personal care is also increasing due to the increasing number of births every year across the globe. According to the World Counts, around 140 million babies are born every year across the globe. Among these, Asia accounts for a major share of total births with around 25 million births in India, and 16 million births in China every year. Thus, propelling the growth of the global maternity personal care market.

Some major players in the market include Abbott, Clarins Group, Johnson & Johnson Pvt. Ltd., L’Orela SA, and Procter & Gamble, among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market.

Few Recent Developments–

• In January 2022, ProgenyHealth, LLC announced the launch of its new Maternity Care Management Program for women and infants. In this program, women are guided continuously from the beginning of their pregnancy to the postpartum stage of the parenting journey.
• In April 2021, Bio-Oil launched a new skincare oil (Natural) based on its previous skincare oil. The new Skincare Oil (natural) is an organic and natural oil without any chemical elements in it. The new oil can be used for moisturizing the skin and reduction of scars and stretch marks on the body.
• In January 2020, Procter and Gamble Co. acquired Billie Inc., a growing Co. for female body care. This acquisition enabled Procter and Gamble to expand its product portfolio for maternity care products.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Product
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Abbott, Clarins Group, Johnson & Johnson Pvt. Ltd., L’Orela SA, Procter & Gamble, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Maternity Personal Care Market Report by Segment

By Product

• Stretch Mark Minimizer
• Breast Cream
• Toning & Firming Gel
• Itching Prevention Cream
• Body Restructuring Gel
• Stressed Leg Gel

By Application

• Hospitals
• Maternity Centers
• Home

Global Maternity Personal Care Market Report by Region

North America

• The United States