Neuromarketing Market By Size, Demand Analysis, Type, Statistics, Regions and Forecast – 2028

The Neuromarketing Market size is expected to grow at an annual average of CAGR 9% during the forecast period (2022-2028). Neuromarketing is the commercial branch of marketing that analyzes the brain’s response to marketing stimuli using functional, i.e. medical techniques such as functional magnetic resonance imaging (MRI). In other words, it is a field of marketing communication that uses neuropsychology to study consumers’ cognition, sensory movement, and emotional response to marketing stimuli. The main goal of neuromarketing is to understand the rationale behind how consumers make purchase decisions. Neuromarketing offers numerous benefits, including effective and efficient marketing strategies and campaigns, reduced campaign and product failures, and ultimate control over the needs and wants of those who fit the needs and demands of marketing attention. The most commonly used techniques for neuromarketing are electroencephalography (EEG), eye tracking, functional magnetic resonance imaging (fMRI), magnetic brain imaging (MEG), and positron emission tomography (PET).

The following segmentation are covered in this report:

By End-Users

• Banking, Financial Services, and Insurance (BFSI)
• Retail / Consumer Brands
• Market Research
• Scientific Institutions
• Other End-Users

Company Profile

• Immersion Neuroscience
• Buyology Inc.
• Merchant Mechanics Inc.
• Emotion Research LAB
• The Nielsen Company LLC (Nielsen Consumer Neuroscience)
• Neural Sense (Pty) Ltd
• NVISO SA
• Cadwell Industries Inc.
• Compumedics Limited
• SR Labs SRL
• Synetiq Ltd.
• Mindspeller
• MindMetriks

Scope of the report

The research study analyses the Neuromarketing Market industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:

Recent developments

• Market overview and growth analysis
• Import and export overview
• Volume analysis
• Current market trends and future outlook
• Market opportunistic and attractive investment segment

Geographic coverage

• North America market size and/or volume
• Latin America market size and/or volume
• Europe market size and/or volume
• Asia-pacific market size and/or volume
• Rest of the world market size and/or volume

Key Questions Answered by Neuromarketing Market Report

• What was the Neuromarketing Market size in 2022 and 2028; what are the estimated growth trends and market forecast (2022-2028)
• What will be the Neuromarketing Market CAGR of Market during the forecast period (2022-2028)?
• Which segments (product type/applications/end-user) were most attractive for investments in 2022? How these segments are expected to grow during the forecast period (2022-2028).
• Which manufacturer/vendor/players in the Neuromarketing Market was the market leader in 2022?
• Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.