Global Novelty Hair Color Market Size, Share, and Trends Analysis Report, By Type (Permanent Hair Color, Semi-Permanent Hair Color, and Temporary Hair Color), By Application (Men, and Wome), Forecast Period (2022-2028)

The global novelty hair color market is anticipated to grow at a CAGR of 4.8% during the forecast period (2022-2028). Novelty hair color is also known as hair colorant or hair dye is a product under the hair care range of personal care products. The product is used to color hair in a different color as per personal choice to enhance the looks or hide the white or grey hairs. The major factor attributing to the growth of the global novelty hair color market include the increasing interest of people in personal care & grooming across the globe. According to the survey statistics published by Unilever in 2021, around 74% of the total 10,000 respondents from several countries prefer the beauty & personal care industry for making people feel better. The respondents were taken from various countries including the US, India, and China. Thus, increasing the use of novelty hair colors.

The use of novelty hair colors is also increasing for coloring white hair due to the increasing prevalence of anemia resulting in the whitening of hair. According to the Global Anaemia estimates report published by the World Health Organization (WHO) in 2021, around 29.9% of women aged between 15 to 49 years across the globe suffered from anemia in 2019. Around 39.8% of children aged from 6 months to 5 years across the globe suffered from anemia in 2019.

Furthermore, hair becomes white as the p[erson ages. The use of novelty hair colors is also increasing by people due to the increasing old-age population across the globe. According to the report published by the World Health Organization (WHO) in October 2021, around 1 in every 6 people will be aged over 60 years accounting for around 1.4 billion old-age people by 2030. Thus, propelling the growth of the global novelty hair color market.

Some major players in the market include L’Oreal SA, Henkel AG & Co. KGaA, Kao Corp., Coty Inc., and Estee Lauder Inc., among others. The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, according to an article published by Cosmopolitan in April 2022, the best natural hair colors for long-lasting effet include Garnier Olia Oil Hair Color, Revlon Total Color, Naturcolor Herbal-Based Color Gel, and Others. Others include Madison Reed Radiant Hair Color Kit and Overtone Haircare Semi-Permanent Color.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- L’Oreal SA, Henkel AG & Co. KGaA, Kao Corp., Coty Inc., Estee Lauder Inc., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Novelty Hair Color  Market Report by Segment

By Type

• Permanent Hair Color
• Semi-Permanent Hair Color
• Temporary Hair Color

By Application

• Men
• Women

Global Novelty Hair Color  Market Report by Region

North America

• The United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa