Global Outdoors Advertising Market Size, Share and Trends Analysis Report, by Type (Traditional Outdoor Advertising, and Digital Outdoor Advertising), by Use (Billboards, Transit Advertising, Street Furniture, Alternative Media, and Other), and by Application (Highways; Railway Stations; Buildings; Automobiles, and Others), Forecast Period (2022-2028)

The global outdoors advertising market is anticipated to grow at a CAGR of 5.6% during the forecast period (2022-2028). Digital Outdoors advertising is a type of outdoor advertising that combines offline and digital components. Digital Outdoors advertising is an interactive and appealing form of advertising powered by digital channels, features, and elements displayed in public areas at various locations. Digital billboards and outdoor digital signage networks of digital screens found in malls, healthcare providers, and other locations are instances of outdoor advertising. The growing internet penetration, rapid and wide digitization, and the rising focus on targeted marketing are such key factors that are contributing in the growth of the market across the globe. Moreover, accredited to expanding retail facilities, that is coupled with the growing number of people spending time outdoors. Additionally, the integration of advanced technologies, such as near field communication (NFC) and artificial intelligence (AI), that generate real-time viewership analytics are such factors owing to which the demand for outdoor advertising is increasing and the market to.

Rising consumer interactive advertising trends have resulted in increased adoption of advertising, that increases demand for smart billboards, digital signage, and other display forms and serves as a major driver for the growth of the outdoor advertising market. Due to the increasing use of smartphones, there is increasing adoption of mobile/online/broadcast advertising among advertisers. However, the low adoption rate of digital outdoor advertising has acted as a major restraint on the growth of the outdoor advertising market. Since the integration of IoT solutions allows advertisers to connect with consumers and provide personalized services, there is a growing demand for the internet of things and cloud platforms, that opens a window of opportunity for the growth of the outdoor advertising market. The production of equipment sufficient for all environmental conditions in outdoor advertising is a dynamic problem that serves as a major challenge for the industry’s growth.

The US dominates the North American outdoors advertising market due to the large presence of the market’s most technologically advanced leaders in providing cutting-edge technology for the outdoor segment, which is contributing to the country’s growth across the region. However, the UK is experiencing rapid digitization at outdoor in the Europe outdoor advertising market in the advertising industry, as well as technological innovations in display technologies, which are contributing to the country’s growth. The growing adoption of display technologies for the outdoor segment is helping China to grow in the Asia-Pacific outdoor advertising market.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Use
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Adams Outdoor Advertising, AdSpace Networks, AirMedia, JCDecaux, Lamar Advertising, and Outfront Media, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Outdoors Advertising Market Report by Segment

By Type

• Traditional Outdoor Advertising
• Digital Outdoor Advertising

By Use

• Billboards
• Transit Advertising
• Street Furniture
• Alternative Media
• Other

By Application

• Highways
• Railway Stations;
• Buildings
• Automobiles
• Others

Global Outdoors Advertising Market Report by Region

North America

• US
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa