Global Oxidation Hair Dye Market Size, Share, and Trends Analysis Report, By Product Type (PPD Based Hair Colours and PTD Based Hair Colours), By Application (Home Use and Commercial Use), Forecast (2022-2028)

The global oxidation hair dye market is anticipated to grow at a CAGR of 5.2% during the forecast period (2022-2028). Oxidation dye is a type that is commonly used as a base in permanent hair coloring. The oxidation intermediates are combined with an oxidant in an alkaline substrate to produce the desired hair color. This type of dye is popularly used in both salon and home coloring kits. Hair dye is extensively used by the aging population to color hair and also the younger generation who wants to match their hair color with clothing to follow the latest fashion trends. These are the driving factors for the growth of the global oxidation hair dye market. Organic and vegan ingredient-based hair dye is a new market trend, which is offering an opportunity for the market growth. Several benefits of such ingredients in hair dye have been attracting new customers to the market, which in turn, is boosting the growth of the market.

The market is segmented based on the product type and application. Based on the type, the market is sub-segmented into PPD-based hair colors and PTD-based hair colors. Paraphenylenediamine (PPD) based on hair colors is a chemical substance that is widely used as a permanent hair dye. PPD is used in hair dye as it is a permanent dye that provides a natural look, and the dyed hair can also be shampooed or permed without losing its color. Phenylenediamine and structurally-related toluenediamine (PTD) based hair colors are frequently used oxidative hair dye precursors that can induce a delayed-type hypersensitivity reaction known as contact allergy.

Some major players in the market include L’Oréal S.A., Henkel AG & Co KGaA, and Revlon, Inc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instances:

• In February 2022, Henkel AG & Co KGaA signed an agreement to acquire Shiseido’s hair professional business in Asia-Pacific
• In January 2022, Hoyu Co. Ltd. introduced men’s bigen color rinse hair dye.
• In January 2020, Revlon India launched New Total Color, its first high-performance, clean, and vegan permanent hair color.

Market Coverage                                             

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Product Type
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

Competitive Landscape- L’Oréal S.A., Henkel AG & Co KGaA, and Revlon, Inc., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Oxidation Hair Dye Market Report by Segment

By Product Type

• PPD Based Hair colors
• PTD Based Hair Colors

By Application

• Home Use
• Commercial Use

Global Oxidation Hair Dye Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa