Global Pillowcase Market Size, Share, and Trends Analysis Report, By Type (Mattress Pad, Comforter Basic, Filled Pillows, and Sheets Sets), By Application (Commercial Use and Home Use), Forecast (2022-2028)

The global pillowcase market is anticipated to grow at a CAGR of 5.0% during the forecast period (2022-2028). A pillowcase is a cover for a pillow that can be removed and washed. Pillowcases are used to protect pillows from stains and dust mites. Normally, as part of the bed sheet set, pillowcases are designed as a decorative cover. The growing awareness among consumers has changed the buying patterns of pillowcases. As pillow covers go along with the consumers changing home decor trends owing to which it has increased their buying frequency. It has influenced manufacturers to make personalized products based on consumers’ needs. For instance, manufacturers are formulating soft and breathable pillowcases which offer a peaceful sleep. Additionally, the growing technology in fabric and the usage of organic fabrics are boosting the growth of the global pillowcase market.

Silk pillowcases are gaining popularity among consumers owing to their hypoallergenic features and companies are launching pillowcases with innovative fabrics with solutions for issues such as improper sleep and harshness against the skin. Some major players in the market include Bed Bath & Beyond Inc., Sander-Kauffmann GmbH, and The Pillow Co., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, FeelAtHome offers bamboo pillowcases available in 4 sizes that stop allergens and dust mites. The hypoallergenic pillowcases are machine washable. Additionally, Brooklinen launched Luxe Pillowcases, made from 100% long-staple cotton to offer a luxurious sheen and super-soft feel. The pillowcase set has undergone strict OEKO-TEX testing and is manifested to be free of toxic chemicals.

Market Coverage                  

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Bed Bath & Beyond Inc., Sander-Kauffmann GmbH, and The Pillow Co., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Pillowcase Market Report by Segment

By Type

• Mattress Pad
• Comforter Basic
• Filled Pillows
• Sheets Sets

By Application

• Commercial Use
• Home Use

Global Pillowcase Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa