Global Smart Television (TV) Market Size, Share and Trends Analysis Report, by Type (4K UHD TV, HDTV, Full HD TV, and 8K TV), by TV Screen (Flat and Curved), by Screen Type (Below 32 inches, 32 to 40 inches, 40 to 47 inches, 48 to 55 inches, and Above 55 inches), by Technology (OLED, QLED, LED, Plasma, and Others), and by Application (Residential, and Commercial), Forecast Period (2022-2028)

The global smart TV market is anticipated to grow at a CAGR of 16.4% during the forecast period. A smart television is a television that can be connected to the Internet and used independently. Although smart televisions are now sold separately, any conventional television with a set-top box can be converted into a smart TV. Over-the-top video from online streaming services can be easily streamed on smart TV by connecting to the internet TV. Customers prefer this service due to it provides on-demand streaming content that can be viewed on a large screen rather than being restricted to our computers or mobile phones.  The rise in demand for personalised entertainment will accelerate the growth rate of the smart TV market. People no longer gather in movie theatres or flip through satellite television channels.

Moreover, this TV provides service by connecting to the internet, allowing users to subscribe to online streaming services such as Netflix and Amazon Prime. Furthermore, significant factors such as rising disposable income and rapid urbanisation are driving the smart television TV market. The market is predicted to grow rapidly due to grown adoption of advanced technologies. Increasing consumer inclination toward QLED and OLED displays and the regular launch of various 4K and 8K resolution television sets by new and established vendors are the factors anticipated to favour the global demand for smart TVs. While traditional smart TVs relied heavily on device manufacturers to include various apps and features, Android TVs completely shifted the control and power to the developer community and users.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • ByResolution Type
  • By TV Screen
  • By Screen Type
  • By Technology
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Hisense, Konka, Panasonic, Samsung, LG, Seiki (Tongfang), Sharp, SONY, Skyworth, TCL, and Toshiba, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Smart Television (TV) Market Report by Segment

By Resolution Type

• 4K UHD TV
• HDTV
• Full HD TV
• 8K TV

By TV Screen

• Flat
• Curved

By Screen Type

• Below 32 inches
• 32 to 40 inches
• 40 to 47 inches
• 48 to 55 inches
• Above 55 inches

By Technology

• OLED
• QLED
• LED
• Plasma
• Others

By Application

• Residential
• Commercial

Global Smart Television (TV) Market Report by Region

North America

• US
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa