Global Straight Razor Market Size, Share, and Trends Analysis Report, By Application (Household, Barber Shop, Salon, and Others), Forecast (2022-2028)

The straight razor market is anticipated to grow at a significant CAGR during the forecast period (2022-2028). Straight razors have a blade that is honed on one edge and a handle that is pin-attached to the blade. After that, the blade may go in and out of the handle. The increased awareness of personal cleanliness among both men and women, as well as the growing need for on-the-go grooming options, are fueling razor demand. Promotions through celebrity endorsements and technical advancements are playing a bigger part in propelling the industry forward. Razor producers make a lot of money by capitalizing on the growing demand for grooming items in rural regions. In growing countries, such as Sri Lanka, India, Vietnam, China, and the Philippines, rural regions house a large share of the population. Due to a lack of buying power and product understanding, many individuals use low-quality items given by chaotic businesses. As a consequence of modernization and increased social media penetration, consumers in rural regions are becoming more aware of good-quality alternatives available in the market, giving industry participants the opportunity to expand.

The global straight razor market is segmented based on the application. Based on the application, the market is sub-segmented into households, barbershops, salons, and others. Stainless steel is primarily used to manufacture straight razors. Stainless steel blades have a better construction quality and are less likely to corrode. Manufacturers and customers alike are switching to stainless-steel blades for these reasons. Furthermore, because these blades stay sharper for longer, customers are more inclined to pick them. The blade also heats up rapidly so that users are not bothered by the metal’s cold on their skin.

The market players are also contributing significantly to the market growth by adopting various strategies, including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in November 2021, Edgewell Personal Care Firm purchased Billie Inc., a consumer brand company located in the US, to expand its line of personal care goods for women. Similarly, in February 2021, Planet Kind is a new shaving and skincare brand released by Gillette that employs 85% recycled paper, 85% recycled plastic, or indefinitely recyclable aluminum in its packaging. A razor handle made of 60% recyclable plastic is also included in the package.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- The Procter & Gamble Co., Edgewell Personal Care Co., Dorco Co. Ltd., Societe BIC S.A., Oscar Razor, Feather Safety Razor Co. Ltd., Harry’s Inc., Koninklijke Philips N.V., Wahl Clipper Corp., and Dollar Shave Club Inc.,among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Straight Razor Market Report by Segment

By Application

• Household
• Barber Shop
• Salon
• Others

Global Straight Razor Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa