Global Supplement for Pregnancy Market Size, Share and Trends Analysis Report, By Type (Prenatal Formula and Postnatal Formula), By Form (Powder, Capsules, and Others), By Application (Online Stores and Pharmacy, and Others), Forecast (2022-2028)

The global supplement for pregnancy market is anticipated to grow at a CAGR of nearly 7.0% during the forecast period (2022-2028). The major factor expected to drive the market growth is the rising awareness about pregnancy supplements and their benefits to pregnant women and fetus. Furthermore, the increasing number of women opting for active supplements such as folic acid, protein, calcium, among others which supports in providing required nutrients that reduce the risk of birth defects or miscarriage. This, in turn, is contributing to the growth of the global supplement for pregnancy market during the forecast period. Moreover, the growing preference for products that are not genetically modified or contain gluten-free ingredients, high prevalence of vitamin deficiencies in pregnant women globally, increasing awareness about health and wellness among pregnant women, and the rising demand for supplements with natural ingredients are further boosting the market growth.

Additionally, government initiatives to create awareness regarding the importance of pregnancy supplements among women in developing and underdeveloped countries will further support the market to grow further during the forecast period. In addition, according to a study done by the UC Davis MIND Institute, the women who were observed not taking daily prenatal immediately before and during the first month of pregnancy is most likely to have a child with an autism spectrum disorder, which is twice the rate as that of women who consumed the supplements. These studies along with the rising awareness among people will support the global supplement for pregnancy market to grow further.

Some major players in the market include Abbott Laboratories, Bayer AG, and Pfizer Inc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships and collaborations, and new product launches, to stay competitive in the market. For instance, in 2019, Ritual Technologies Inc. an online start-up company has launched a prenatal vitamin supplement, containing 12 essential nutrients. Furthermore, in 2020, Mommy’s bliss Inc. set up a new innovative line of prenatal & postnatal multivitamins and supplements made especially for the journey into motherhood. Additionally, in 2021, TrimacareTM, a prenatal supplement designed according to the specific needs of the mother and baby during each trimester; offers trimester-wise care and ensures all-around development.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Form
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

• Competitive Landscape- Abbott Laboratories, Bayer AG, and Pfizer Inc., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Supplement for Pregnancy Market Report by Segment

By Type

• Prenatal Formula
• Postnatal Formula

By Form

• Powder
• Capsules
• Others

By Application

• Online Stores
• Pharmacy
• Others

Global Supplement for Pregnancy Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa