The US Adventure Tourism Market Size, Share, and Trends Analysis Report, By Activity (Land-Based Activity, Water-Based Activity, and Air-Based Activity) and By Sales Channel (Travel Agents and Direct Sales), Forecast (2022-2028)

The US adventure tourism market is anticipated to grow at a considerable CAGR of 14.2% during the forecast period (2022-2028). Adventure tourism refers to the movement of people from one place to another to explore or travel to remote, exotic, and hostile areas. The major factor attributing to the growth of the US adventure tourism market includes the increasing air travel across the US. Furthermore, the adventure tourism market is also growing as the people are inclining toward soft and hard adventure activities, including caving, rock climbing, trekking, eco-tourism, camping, hiking, fishing, and many others due to several features of adventure tourism. The features include physical activities, contact with nature, contact with different cultures, novelty, exploration & discovery, challenges with anticipated rewards, contrasting emotions, and many others.

 

Another factor contributing to the growth of the US adventure tourism market includes the growing travel and tourism industry in the US. According to the International Trade Administration of the US Department of Commerce, around $1.9 trillion was generated by the US travel and tourism in 2019 accounting for around 2.9% of the total Gross Domestic Product (GDP) of the US. Among these, around $233.5 billion is spent by international visitors. The US travel and tourism industry provides employment to around 9.5 million people.

 

The market players are also contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in April 2022, Untold Story, a London-based luxury travel agency announced the expansion of its services in the US by collaborating with concierge and lifestyle brands with an aim to reach a wider audience of travelers in the US. At the start of this strategy, Untold Story collaborated with the St. Regis Residences, Boston. Similarly, in April 2022, Aurora Expedition, an Australian adventure travel company announced the expansion in its North American region operations by hiring three new business development managers.

 

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Activity
  • By Sales Channel
• Competitive Landscape- Austin Adventures, Butterfield & Robinson, Geographic Expeditions Inc., Intrepid Group, and MT Sobek, among others.

 

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

 

The US Adventure Tourism  Market Report by Segment

By Activity

• Water-Based Activity
• Land-Based Activity
• Air-Based Activity

By Sales Channel

• Travel Agents
• Direct Sales