Global Yoga Mat Market Size, Share, and Trends Analysis Report, By Product Type [Cotton, Jute, PVC, Rubber, PE, and Thermal Plastic Elastomer (TPE)], By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, and Online Channels), Forecast (2022-2028)

The global yoga mat market is anticipated to grow at a CAGR of 5.5% during the forecast period (2022- 2028). Yoga mats are specially fabricated mats used to prevent hands and feet during any yoga exercise. Yoga is considered as the most effective way to keep the mind and body healthy.  An early variety made of rubber carpet underlay was invented by the yoga teacher Angela Farmer in 1982 and was called a sticky mat. Modern yoga mats of different types and materials provide comfort while practicing yoga. With the rise in prevalence of obesity and increase in health issues, many people opt for doing yoga exercise which not only keeps them fit, however, also supports in relaxing their minds. Obesity is associated with several health disorders such as sudden cardiac arrest, hypertension, hypotension, and diabetes. These are some factors that are driving the growth of the global yoga mat market.

According to annual surveys conducted by the International Health, Racquet, & Sportsclub Association (IHRSA), there is a significant increase in the number of health clubs, gyms, and other fitness centers. Additionally, yoga mat manufacturers have been focusing on providing yoga mats with enhanced comfort, and different types of materials available for consumers are some other factors accelerating the growth of the market. However, the high cost of these mats and the toxic chemicals that may be present in some yoga mats can be harmful. These are some restraining factors for the market.

Some major players in the market include Adidas AG, Barefoot Yoga Co., and EuProMed s.r.o., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in July 2020, Lululemon Athletica acquired MIRROR (US), an in-home fitness company. Additionally, in January 2020, Target Brands Inc, launched an activewear brand ‘All in Motion’ which consists of a wide range of products such as hand weight, yoga mats, and many other products to provide an efficient exercise solution to the consumers.

Market Coverage                                                                      

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Product Type
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Adidas AG, Barefoot Yoga Co., and EuProMed s.r.o., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Yoga Mat Market Report by Segment

By Product Type

• Cotton
• Jute
• PVC
• Rubber
• PE
• Thermal Plastic Elastomer (TPE)

By Distribution Channels

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Channels

Global Yoga Mat Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa