Global Hair Straighteners Market Size, Share, and Trends Analysis Report, By Plate Type (Ceramic, Titanium, Tourmaline, and Others), By End-Use (Household and Commercial), By Distribution Channel (Online and Offline), Forecast (2022-2028)

The global hair straighteners market is anticipated to grow at a CAGR of 5.5% during the forecast period (2022-2028). It is typically used to straighten curly or wavy hair and at the same time provide shiny texture for a longer period of time. The major factor expected to drive the market growth is the rising concern over maintaining the quality of hair and desire for proper hairstyle. In addition, the growing reliance on using personal products that combine both the aspect of daily use and are travel size has witnessed a potential demand for hair straighteners. The rising beauty consciousness, technological improvements, rising working women population along with the desire to keep up with the current beauty trends are further propelling the growth of the global hair straighteners market during the forecast period.

Additionally, by plate type, the ceramic hair straighteners segment dominates the market during the forecast period as ceramic hair straightener consists of ceramic plates which promise higher efficiency as allow one’s hair to glide through the iron smoothly, heat up quickly that are evenly distributed, without snags or damage. It uses infrared technology that actually locks in moisture directly in the hair cuticle resulting in beautiful shiny hair and eventually catering to customers’ requirements.

Some major players in the market include Conair Group Ltd., Dyson Ltd., Cortex International., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in 2021, Helen of Troy Ltd. announced that the company have successfully completed its previously-announced acquisition of Drybar Products LLC, for approximately $255 million, subject to certain customary closing adjustments. Further, in 2020, Dyson Ltd. announced the launch of its new hair straightener Corrale with three heat settings in September 2020, in India, priced at nearly $500. It is the only company whose straightener is available in the country with flexing plates that the company claims shape to gather hair, and delivers an enhanced style and hence causes half the hair damage.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Plate Type
  • By End-Use
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

• Competitive Landscape- Conair Group Ltd., Dyson Ltd., Cortex International, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Hair Straighteners Market Report by Segment

By Plate Type

• Ceramic
• Titanium
• Tourmaline
• Others

By End-Use

• Household
• Commercial

By Distribution Channel

• Offline
• Online