Global Personal Care Electrical Appliances Market Size, Share and Trends Analysis Report, by Product Type (Hair Care Appliances, Hair Removal Appliances, and Oral Care), and by Distribution Channel (Online and Offline), Forecast Period (2022-2028)

The global personal care electrical appliances market is anticipated to grow at a CAGR of 6.2% during the forecast period (2022-2028). In both positive and negative ways, social media has a significant impact on society. Social media brings people together and facilitates communication between consumers and businesses. It allows businesses to interact with their customers. Prior to social media, businesses had to travel to live events to identify a focused group of consumers,that required more effort and was also more expensive, making it harder for entrepreneurs to reach their intended audience.

Businesses use social media to promote their brands and products. Celebrity endorsements and promotions of brands or products can help raise brand recognition and trust. Consumers are more likely to trust a brand if it is promoted by a celebrity they admire or can connect to. Consumers are becoming more conscious of beauty and grooming in this age of competition. One of the significant trends in the personal care electrical appliances industry is increasing beauty consciousness among women and men, thhat is driving the personal care electric appliances market. Maintaining a high level of self-confidence requires proper grooming. It accomplishes this by impacting the user’s looks, that in turn affects your self-esteem. This is one of the primary drivers of the total market.

Consumer knowledge of the advantages of electric personal care appliances over traditional grooming methods, such as increased efficiency, convenience, and speed, is propelling market expansion. Hair care, oral care, and a number of other aesthetic and hygiene goods are available in the business at various price points for both professional and personal use. For instance, in June 2019, Koninklijke Philips N.V. launched the Three-in-One Hair Trimmer in India which performs three functions: shave trims, and shapes facial hair.

In the global personal care appliances market, hair care appliances currently hold the biggest market share. The most popular goods in the hair care appliances category are hair dryers and hair straighteners. Furthermore, trimmers and shavers presently control the majority of the market share in the hair removal appliances area. Following the advent of COVID-19, numerous countries implemented tight lockdown measures in their countries, closing beauty shops all across the globe. As a result of this factor, there is an increase in sales of men’s personal care goods such as shavers and trimmers grew, allowing male consumers to groom in the comfort and safety of their own homes.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Product Type
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Conair LLC, Koninklijke Philips N.V., Lion Corp., Procter & Gamble, Spectrum Brands, Inc., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Personal Care Electrical Appliances Market Report by Segment

By Product Type

• Hair Care Appliances
• Hair Removal Appliances
• Oral Care

By Distribution Channel

• Online
• Offline

Global Personal Care Electrical Appliances Market Report by Region

North America

• US
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa