Inflatable Toys Market Size, Share, And Trends Analysis Report, By Product (Pool Toys, Bouncers & Playhouses, Floats, Play Centers, Animals, Cars, Sprayers, Water Rollers, and Others), By Category (Outdoor Toys, and Indoor Toys), By Age (1 To 5 Years, 6 To 11 Years, and 12+ Years), and By Distribution Channel (Online Channel, and Offline Channel) Forecast Period (2022-2028)

The global inflatable toys market is anticipated to grow at a CAGR of 5 % during the forecast period (2022-2028). Inflatable toys, especially for tiny children, are an attractive temptation. Inflatable toys have become increasingly popular in recent years due to their numerous advantages over traditional toys. The substance used to make inflated toys is hardened polyvinyl carbonate, which has high strength and flexibility.

The inflatable toys market is quickly expanding due to the product’s widespread acceptability, particularly for outdoor recreational activities. Manufacturers are likewise attempting to increase their marketing spending in order to raise consumer knowledge of their products. Inflatable toys survive longer than other types of toys due to their great durability, lightweight, ease of inflation, and deflation, which is expected to support the market growth during the forecast period. Furthermore, due to they do not require electricity, they have very low maintenance costs. Inflatable toys are becoming increasingly popular among parents as a result of these advantages, and are frequently brought along on family trips.

During the forecast period, Asia-Pacific is expected to have a considerable share in the inflatable toys market. The toy business contributes significantly to the economies of Asia Pacific countries. China is one of the world’s major toy exporters. For instance, toy retail sales in China totaled Yuan 77.97 billion (US$ 12.25 billion) in 2020, according to the China Toy & Juvenile Products Association. Inflatable toys are additionally, becoming more popular in nations such as India, China, and Japan, the rising middle-class populations, rising disposable incomes, rising spending on children’s home entertainment products, and a growing desire for toys that do not injure children. The inflatable toys market is growing due to rising sales of inflatable toys and the growing size of the toys sector in Asia-Pacific.

Some major players in the market include Bestway Inflatables & Material Corp., BigMouth Inc., Intex Marketing Pvt. Ltd., Funboy, and Happy Inflatable Co., Ltd., among others. The market players are additionally, contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, in order to stay competitive in the market. For instance, in July 2021, DIPP, an inflatable pool manufacturer based in Australia, created a product (inflatable pool) made of thermoplastic polyurethane, a sustainable alternative to PVC. The innovations are expected to present prospective opportunities in the inflatable toy market.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Product
  • By Category
  • By Age
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

Competitive Landscape- Bestway Inflatables & Material Corp., BigMouth Inc., Intex Marketing Pvt. Ltd., Funboy, Happy Inflatable Co., Ltd., among others.

 

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Inflatable Toys Market Report by Segment

By Product

• Pool Toys
• Bouncers & Playhouses
• Floats
• Play Centers
• Animals
• Cars
• Sprayers
• Water Rollers
• Others

By Category

• Outdoor Toys
• Indoor Toys

By Age

• 1 To 5 Years
• 6 To 11 Years
• 12+ Years

By Distribution Channel

• Online Channel
• Offline Channel

Global Inflatable Toys Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa