Facial Makeup Market Trends, Market Share, Industry Size, Growth, Opportunities and Market Forecast – 2022 to 2028

The global facial makeup market is anticipated to grow at a CAGR of 5.5% during the forecast period (2022- 2028).Facial makeup is used to enhance the physical appearance of the face of individuals. Facial makeup products are used to color and highlight facial features. It can be applied over foundation and makes the skin color even and provides the impression of smoother skin. They are also used in concealing apparent imperfections such as pores, blemishes, dark spots, and wrinkles. Facial makeup products further provide moisturizing, antiseptic, anti-bacterial, and anti-inflammatory properties. Facial makeup plays an important role in improving facial features and overall beauty. The increase in income of the people and the influence of social media and constant product innovations by manufacturers with innovative promotions are some factors that are driving the growth of the global facial makeup market.

Additionally, an increase in demand for natural and organic cosmetic products with natural plant-based ingredients and clean labelingare further accelerating the growth of the market. However, concerns regarding allergic reactions due to the presence of chemicals and strict regulations imposed on the usage of cosmetics ingredients by government agencies such as the Food Drug Administrative (FDA), and the European Union are some factors restraining the growth of the global facial makeup market.

Some major players in the market include L’Oreal S.A., The Estée Lauder Companies, and Revlon, Inc., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market.

Recent Strategic Initiatives

• In June 2021, Coty Inc. relaunched Kylie Cosmetics with a new improved formula which is a clean label and vegan formula along with attractive packaging. This innovation has been done as per consumer preference and high demand for vegan and clean label products.
• In March 2021, Coty Inc. expanded the Gucci beauty makeup line with new products for the face, lips, and eyes.
• In March 2020, Shiseido Co. released a new cosmetic and skincare brand BAUM with a total of 27 products and 45 items with tree-derived natural fragrances.

Market Coverage                                                                      

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- L’Oreal S.A., the Estée Lauder Companies, and Revlon, Inc., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Facial Makeup Market Report by Segment

By Type

• Face Powder
• Facial Foundation
• Facial Concealer
• Face Bronzer
• Blush
• Others

By Distribution Channel

• Supermarket/ hypermarket
• Convenience Stores
• Specialty Stores
• Online Retail Stores
• Others