Global Application-to-Person SMS Market Booming Worldwide with Latest Trend and Future Scope by 2028

The global application-to-person SMS market is anticipated to grow at a significant CAGR of 5.4% during the forecast period (2022-2028). The rapid digitization and modernization of businesses in developing economies resulting in increased adoption of A2P SMS as a communication channel. Businesses frequently use A2P SMS for customer service, lead generation, and marketing campaigns. These messages are also known as outbound texts in the context of cellular texting programs that are initiated automatically or manually through an application from one service provider (APPS), where APPS is defined as any SMS sender other than mobile.

CRM stands for customer relationship management, and it is a tool that businesses use to send out mass promotional messages. Owing to the cost efficiency and scalability offered by these solutions, increasing adoption among small businesses will be a major factor driving the market growth. While traditional SMS marketing was primarily used as a broadcast channel, it gradually shifted to personalized communication that prioritized customers’ needs and preferences. To generate leads for their company’s products and services, promotional marketers send out text messages with various promotions, deals, or specials. These SMS campaigns are typically timed around holiday seasons and other special occasions in retail marketing to reach as many customers as possible about those specific periods when they are most likely to be shopping for gifts. Consumers are becoming more familiar with apps such as WhatsApp, which allow them to send texts over data without incurring additional charges on their cellular carrier bills or even paying anything at all if they use a WiFi network instead. In addition, the growing demand for immediate customer service across many industries, including the banking industry is driving the growth of the market.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Application
  • By End-User
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Syniverse Technologies, LLC, OpenMarket, Inc., and Nexmo Inc., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Application-to-Person SMS Market Report by Segment

By Type

• CRM
• Promotions
• Pushed Content
• Interactive
• Others

By Application

• BFSI
• Entertainment
• Tourism
• Retail
• Marketing
• Healthcare
• Media
• Others