Global Baby Bath Products Market Size, Share, and Trends Analysis Report, By Product Type (Bath Soaps and Washes, Shampoos and Conditioners, and Bath Accessories), By Distribution Channel (Supermarkets, Convenience Stores, Departmental Stores, Online, and Wholesalers), Forecast (2022-2028)

The global baby bath products market is anticipated to grow at a CAGR of 5.8% during the forecast period (2022-2028). Baby bathing is the practice and activity of cleaning an infant by bathing. Skin cleaning is essential for good health especially for a baby as they need special care from birth. Taking care of skin since birth is considered to be the foundation for healthy skin. The increase in health concerns among the consumers regarding the proper care of their babies and the increase of trusted brands for baby bath products are some factors driving the growth of the global baby bath products market. Infants, when they are born, face several problems in their skin such as rashes, acrocyanosis, mottling, cradle cap, milia, and stork bite marks, and owing to this customers are inclined toward products that are gentle, non-irritating, soothing, and moisturizing. This has prompted the manufacturers to engage in continuous R&D in baby bath products. For instance, Hipp Baby which is based in Austria offers different shaped products such as the form of a duck or a toy which are more appealing to the babies. These are further accelerating the growth of the market.

However, the risk of exposure to harmful chemicals present in baby bath products can restrain the growth of the market. For this, the National Commission for Protection of Child Rights (NCPCR) is one such commission in India that is playing a significant role in ensuring baby safe from harmful products. In 2019, the Food Safety and Drug Administration Department (FSDA), India banned the use of baby shower shampoo manufactured by Johnson & Johnson’s Pvt Ltd., which had used formaldehyde as an ingredient.

Some major players in the market include Chicco, Johnson and Johnson Services, Inc., and Pigeon Corp., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in June 2020, baby care brand Mothersparsh in collaboration with FirstCry launched a social media initiative to encourage and inform new parents about the benefits of natural baby care products.

Market Coverage                                                            

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Product Type
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Chicco, Johnson and Johnson Services, Inc., and Pigeon Corp., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Baby Bath Products Market Report by Segment

By Product Type

• Bath Soaps and Washes
• Shampoos and Conditioners
• Bath Accessories

By Distribution Channel

• Supermarkets
• Convenience Stores
• Departmental Stores
• Online
• Wholesalers

Global Baby Bath Products Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa