Customer Journey Analytics Software Market Trends 2021 | Segmentation, Outlook, Industry Report to 2027

The Customer Journey Analytics Software Market size is expected to grow at an annual average of 19% during 2021-2027. As consumers interact and communicate with businesses through channel-to-channel and device-to-device, the need to provide lasting relationships and sophisticated customer experiences has fueled the growth of customer journey analytics market trends. The market has received a lot of attention from the recent past as customer journey analytics tools analyze important and diverse data points across channels and devices into one unified and meaningful journey. Customer journey analytics leverages customer and company research and data to identify improvements to important interactions along the customer journey.

The following segmentation are covered in this report:

By vertical:

• BFSI
• Government
• Healthcare and Life Sciences
• Retail and eCommerce
• Manufacturing
• Transportation and Logistics
• Media and Entertainment
• Telecommunications and IT
• Travel and Hospitality
• Other Verticals (Energy and Utilities, and Education)

By application:

• Customer Segmentation and Targeting
• Customer Experience Management
• Customer Behavioural Analysis
• Customer Churn and Retention Management
• Brand Management
• Campaign Management
• Product Management

By deployment mode:

• On-premises
• Cloud

Company Profile

• Acxiom LLC
• Adobe Inc.
• BryterCX
• International Business Machines Corporation
• NICE Ltd.
• Pointillist
• Quadient
• Salesforce.com, Inc.
• SAP SE
• Verint Systems Inc.

Scope of the report

The research study analyses the Customer Journey Analytics Software Market industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:

Recent developments

• Market overview and growth analysis
• Import and export overview
• Volume analysis
• Current market trends and future outlook
• Market opportunistic and attractive investment segment

Geographic coverage

• North america market size and/or volume
• Latin america market size and/or volume
• Europe market size and/or volume
• Asia-pacific market size and/or volume
• Rest of the world market size and/or volume

Key Questions Answered by Customer Journey Analytics Software Market Report

• What was the Customer Journey Analytics Software Market size in 2019 and 2020; what are the estimated growth trends and market forecast (2021-2027)
• What will be the CAGR of Market during the forecast period (2021-2027)?
• Which segments (product type/applications/end-user) were most attractive for investments in 2021? How these segments are expected to grow during the forecast period (2021-2027).
• Which manufacturer/vendor/players in the Customer Journey Analytics Software Market was the market leader in 2020?
• Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.