Digital Out-of-home Billboard Market Trends, Business Overview, Industry Growth and Forecast to 2028

Digital out-of-home (OOH) advertisement refers to a dynamic communication medium displayed on digital signage. These advertisements are generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres, and on major roadways. With the growing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video content for targeting specific demographics. This has led to the expansion of digital and internet-based advertising platforms across the globe. As a result, these ads are increasingly being adopted by manufacturers to promote their products in the market.

 

Key Players

Sony
LG Electronics
Toshiba
Panasonic
Daktronics
Electronic Displays
Shenzhen Dicolor Optoelectronics
Barco NV
Leyard Optoelectronic

 

By Type

Small
Medium
Large

 

By Application

High Way
Building
Others

 

Scope of the Report

The research study analyses the Digital Out-of-home Billboard Market from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:

 

Recent Developments

o Market Overview and growth analysis

o Import and Export Overview

o Volume Analysis

o Current Market Trends and Future Outlook

o Market Opportunistic and Attractive Investment Segment

 

Geographic Coverage 

o North America Market Size and/or Volume

o Latin America Market Size and/or Volume

o Europe Market Size and/or Volume

o Asia-Pacific Market Size and/or Volume

o Rest of the world Market Size and/or Volume

 

Key Questions Answered by Digital Out-of-home Billboard Market Report

 

• What was the Digital Out-of-home Billboard Market size in 2020 and 2021; what are the estimated growth trends and market forecast (2022-2028).
• What will be the CAGR of the Digital Out-of-home Billboard Market during the forecast period (2022-2028)?
• Which segments (product type/applications/end-user) were most attractive for investments in 2021? How these segments are expected to grow during the forecast period (2022-2028).
• Which manufacturer/vendor/players in the Digital Out-of-home Billboard Market was the market leader in 2021?
• Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.