Global E-Cigarette Market Size, Share & Trends Analysis Report, By Product Type (Disposable, Rechargeable, and Modular), By Flavor (Tobacco, Botanical, Fruit, Sweet, Beverage, and Others), By Mode of Operation (Automatic and Manual), Forecast (2022-2028)

The global e-`cigarette market is anticipated to grow at a CAGR of 15.0% during the forecast period (2022-2028). An e-cigarette or electronic cigarette is defined as an electronic device that simulates tobacco smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. As a result, consuming an e-cigarette is often termed as vaping, since it is a form of smokeless yet vapor oriented cigarette. The consumption of e-cigarettes has gained the highest popularity among the young population of the US. In 2020, the Centers for Disease Control and Prevention (CDC) reported that 3.6 million US middle and high school students used e-cigarettes in the study period of 30 days, including 4.7% of middle school students and 19.6% of high school students.

This shows the high demand for e-cigarettes among the young population, which thereby drives the growth of the market. Adding to this, e-cigarette is perceived as a ‘better and safe’ option by the global population owing to its smokeless feature when compared to the conventional modes of consuming tobacco. This has also surged the demand for e cigarettes among the global population. Some key players operating in the market include Imperial Brands plc, Philip Morris International Inc., and JUUL Labs Inc., among others.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-

• By Product Type
• By Flavor
• By Mode of Operation

• Regions covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape: Imperial Brands plc, Philip Morris International Inc., and JUUL Labs Inc., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How COVID-19 impacted the market?

• Deviation from the pre-COVID-19 forecast
• Most affected region and segment
• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

Global E-Cigarette Market Report by Segment

By Product Type

• Disposable
• Rechargeable
• Modular

By Flavor

• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others

By Mode of Operation

• Automatic
• Manual

Global E-Cigarette Market Report by Region

North America

• US
• Canada

Europe

• Germany
• UK
• France
• Spain
• Italy
• Rest of Europe

Asia-Pacific

• China
• Japan
• India
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East and Africa