Global Baby Health and Personal Care Market to Witness Growth Acceleration by 2028

The global Baby Health and Personal Care market is anticipated to grow at a 6.1 % CAGR during the forecast period (2022-2028). The factors that are likely to propel the market growth during the forecast period are the continuing to improve life quality, the beneficial consequences of cosmetics and personal care products on identity and socializing, and the progressive parents shift forward into high price and beauty and cosmetics brands for their children’s.

The disruption of supply chains, particularly for cosmetics, was a major issue for manufacturers during the COVID-19 situation, as countries closed their borders or raised trade barriers during the lockdown. As a result, manufacturers and exporters faced intense competition in order to export their goods. Furthermore, on premise sales at supermarkets and convenience stores decreased as a result of subsequent lockdowns and retail store closures, as people practiced social distancing and avoided gatherings and outings. However, sales through online retail channels significantly aided market penetration.

The global oral care products market is being driven by rising dental problems among children and adults as a result of poor eating habits, as well as the growing popularity of herbal oral care products in the market during the forecast period. Furthermore, rising premiumization and consumers’ desire for more targeted solutions are further supporting the market growth. The increased awareness of oral health helped vendors introduce new oral hygiene product categories, such as teeth-whitening products. Moreover, consumers across the globe are increasingly interested in organic personal care products due to the rising awareness about the harmful effects of chemicals and synthetic products is a further boosting the market growth during the forecast period. The majority of consumers prefer to purchase products with natural or organic labelling, which is impacting the market growth positively.

The market players are launching and developing new products in the market. For instance, in April 2022, Glow derma launched Germany’s premium baby skin care ‘Sanosan cleansing range’ in India. Sanosan baby cleansing range is formulated for the gentle cleaning of new born baby skin and hair.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Application
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Procter & Gamble, Unilever Plc, Johnson & Johnson, Avon Products Inc., Kimberly-Clark Corp., Beiersdorf AG, Bonpoint, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Baby Health and Personal Care Market Report by Segment

By Type

• Hair Care Products
• Skin Care Products
• Toiletries
• Oral Care
• Others

By Application

• 0-3 Months
• 3-6 Months
• 6-9 Months
• 9-12 Months
• 12-18 Months
• 18-24 Months

By Distribution Channel

• Online
• Offline