Global Electric Oral Care Market Is Likely to Experience a Tremendous Growth by 2028

The global electric oral care market is anticipated to grow at a significant CAGR during the forecast period . An electric oral care product is a high-tech oral product that uses rotation or side-by-side movement of the head to clean teeth, gums, and tongue. The rotation or side-to-side movement of the head of an electric toothbrush is effective in removing plaque and reducing gingivitis. Electric products have advanced features that improve brushing habits and enhance the brushing experience. Some of the features include specialized brushing modes for sensitive teeth, whitening benefits, and gum-massaging actions. Furthermore, pressure sensors are installed in the toothbrush to apply the necessary pressure on the teeth and gums while brushing.

The rise in oral hygiene awareness has been a major driver of the electric oral care market. Furthermore, the rise in disposable income in emerging countries has increased the use of electric oral care products such as electric toothbrushes, flosser among others. Several benefits associated with electric oral care product such as more effective at removing plaque, easier for people with limited mobility, and improve oral health in people with orthodontic appliances, among others. Thus, the benefits provided by the electric product customer are more attracted towards these products and increasing more in technological advanced products.  However, the high price of these electric products is a major market restraint. The cost of replacing the head of an electric toothbrush further limits its use. The head contains bristles that must be replaced every three to six months, making bristle replacement expensive. Just on opposite, rising dental care consciousness among the younger population, and also continuous technical advances in electric oral care products such as the development of connected electric toothbrushes, are expected to provide lucrative opportunities for the electric oral care market’s growth.

As a result of rapidly changing lifestyles and inappropriate diets, including sugar-rich diets, and an increase in the use of toxic substances such as tobacco, oral health has become one of the primary public health problems in virtually across the globe. Furthermore, customers are emphasising the importance of maintaining their oral health, resulting in an increase in demand for electric oral care products. Customers’ perceptions of performance, product qualities, brand recognition, and the availability of product and brand information are all factors that influence consumers’ purchasing behaviour when it comes to electric oral care products. Moreover, he market players are additionally, contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, in order to stay competitive in the market. For instance,

• In April 2022, Philips India has launched new Sonicare range of Electric toothbrushes with superior Sonic Technology. It provides three to seven times better* plaque removal as compared to manual toothbrushes. This technology utilizes micro vibrations which drive fluid inside the teeth and gum line leading to gentle and effective cleaning.
• In March 2022, Oral-B has launched its latest electric toothbrush iO Series 10 with AI feature to offer unique brushing experience to offer real-time guidance on when, where and how to brush.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Application
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Arm& Hammer, Church &Dwight, Colgate Plamolive, Interplak (Conair), Panasonic Corp.,Philips Sonicare, Oral-B, Wellness Oral Care, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Electric Oral Care Market Report by Segment

By Type

• Electric Toothbrush
• Electric Flosser
• Electric Tongue Cleanser
• Others

By Application

• Online Retail
• Offline Retail