Global Eye Liner Market Competitive Landscape, Growth Factors, Revenue Analysis by 2028

The eyeliner market is anticipated to grow at a significant CAGR of 5.2%during the forecast period (2022-2028).Eyeliner is used to define and enlarge the eyes. It is applied in a dramatic winged-out form along the top and lower lash lines of the eye, going beyond the outer corner. Eyeliner can be manufactured with commercially available pencils, liquid eyeliner, or kohl sticks. Growing demand for eye cosmetic products, as well as rising disposable income in emerging nations, is likely to propel the global eyeliner market forward.

The global eyeliner market is segmented based on the type. Based on the type, the market is sub-segmented into liquid eyeliner, powder-based eye pencils, wax-based eye pencils, kohl eyeliner, and gel eyeliner. Among these types, the liquid eyeliner segment is expected to propel the growth of the market. Liquid eyeliners generally come with a fine-point marker or a small brush tip that may be easily applied to both the upper and lower lids for further definition.

The market players are also contributing significantly to the market growth by adopting various strategies, including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in August 2019, Huda Kattan launched the latest addition to her ever-expanding Huda Beauty line, and it is a doozy. The matte black liner, which took three years to develop, has a massive 48-hour wear time. The product is also “waterproof, smudge-resistant, and entirely fade-proof,” according to the brand’s website. The firm employed high molecular weight silicones and silicone resins “to generate an elastic-like texture and lightweight film” to make the long-wearing, water-free product. The intense black liner’s other standout feature is that it is dual-ended, allowing users to create almost any liner look. A soft pencil is on one end of the product, while a liquid liner is on the other.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Oriflame Cosmetics AG, Estee Lauder Inc., Loreal SA, Shiseido Co. Ltd., Unilever, Coty Inc., Revlon, New Avon LLC, and Colorbar Cosmetics Pvt. Ltd., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Eye Liner Market Report by Segment

By Type

• Liquid Eyeliner
• Powder-based Eye Pencil
• Wax-based Eye Pencils
• Kohl Eyeliner
• Gel Eye Liner