Global Maternity Support Products Market Size, Share and Trends Analysis Report, By Product Type (Support Wear, Shapewear), By Distribution Channel (Online and Offline), Forecast Period (2022-2028)

The global maternity support products market is anticipated to grow at a CAGR of 5.8% during the forecast period (2022-2028). The maternity support products market is growing due to fast-growing urbanization and increased awareness among women about maternity support items through promotional activities on social and digital media, television ads, and other sources of information. In addition, many large retailers have set aside the pregnant department by offering belt and shapewear, these increasing demands and consumer choices propel the market towards growth.

In the market for maternity support products, online clothes retailing is getting a lot of traction. The growing technologically literate and tech-savvy consumer sector, as well as the burgeoning e-commerce business, are pushing online sales of maternal care products. There are a lot of e-commerce sites that provide maternity support products including pregnancy support belts and shapewear. As a result, the growing demand for maternity support goods will be fueled by the growth of online distribution channels over the forecast period.

Some major players in the market include Amoralia Ltd, Izzie & Ollie Ltd., Mothercare in Ltd., PinkBlush Maternity, Lohmann & Rauscher GmbH & Co. among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers & acquisitions, geographical expansion, partnerships and collaborations, and new product launches, to stay competitive in the market. Lohmann & Rauscher offers Veolpeau Materna Comfort, It is made up of natural rubber latex and it is suitable for back pain and pelvic pain linked to pregnancy.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Product Type
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Amoralia Ltd, Izzie & Ollie Ltd., Mothercare in Ltd., PinkBlush Maternity, Lohmann & Rauscher GmbH & Co., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Maternity Support Products Market Report by Segment

By Product Type

• Support Wear
• Shape Wear

By Distribution Channel

• Online
• Offline

Global Maternity Support Products Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa