Global Women’s Tennis Apparel Market to Witness Rapid Growth by 2028

The women’s tennis apparel market is anticipated to grow at a significant CAGR of 2.7%during the forecast period (2022-2028).Tennis apparel, which comprises skirts, shorts, headgear, jackets, and tracks, allows the tennis player to move freely on the court. For women, this market has seen a shift from long skirts to short skirts. Top tennis players are influencing fashion in the tennis industry, which is drastically altering garment trends. The market is expected to increase due to the increasing number of sports activities in educational establishments and the encouragement to participate in tennis games due to the health advantages. Along with this, market development is likely to be aided by improvements in institutional infrastructure. The global women’s tennis apparel market is being influenced favourably by an increase in promotional efforts and tournament sponsorships. Women’s tennis apparel sales are increasing as a result of athletes endorsing businesses on their social media sites.

The global women’s tennis apparel market is segmented based on product type and distribution channel. Based on the product type, the market is sub-segmented into skort, tennis tanks, tennis dresses, tennis skirts, and others. Among these product types, the tennis skirts segment is expected to propel the growth of the market due to the increasing demand for tennis skirts by women players globally. Based on the distribution channel, the market is sub-segmented into sports &specialty stores, department & discount stores, online retail, and others.

The market players are also contributing significantly to the market growth by adopting various strategies, including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, to stay competitive in the market. For instance, in August 2021, Serena Williams and Nike, the American clothing and Footwear Corporation, introduced the first collection of footwear, performance gear, and street wear under the Serena Williams Design Crew (SWDC) initiative, which was founded in 2019. The program seeks to elevate fresh voices and contribute to the shaping of the future of design. Up-and-coming designers are included in the apprenticeship program, which aims to usher in a new age in which varied viewpoints are acknowledged and empowered, as well as to promote diversity in design. The program entrusted ten renowned New York City designers, each specializing in their own field, with producing a Serena-inspired women’s performance and lifestyle collection encompassing footwear, apparel, and accessories — which is now ready to showcase, according to Nike.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Type
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape-Nike Inc., Adidas AG, Lotto Sport Italia, ASICS Sports Equipment Co., Fila, Puma, Under Armor Inc., Babolat Sports Equipment Co., and Fury, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Women’s Tennis Apparel Market Report by Segment

By Product Type

• Skort
• Tennis Tank
• Tennis Dress
• Tennis Skirt
• Others

By Distribution Channel

• Sports & Specialty Stores
• Department & Discount Stores
• Online Retail
• Others