Global Male Grooming Product Market Size, Share, and Trends Analysis Report, By Product Type (Haircare Products, Skin Care Products, Shave Care Products, and Others), By Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, and Online Retail Stores), Forecast (2022-2028)

The global male grooming product market is anticipated to grow at a CAGR of 4.5% during the forecast period (2022- 2028). Male grooming refers to products for men, such as shampoos, conditioners, and shaving cream, among others to enhance their appearance. Significant rise in the number of men’s salons and rising manufacturers of men’s grooming products are some factors driving the growth of the market. For instance, P&G’s Gillette used a variety of promotional techniques, including celebrity endorsement arrangements with Ashton Eaton, Neymar Jr., David Beckham, Roger Federer, and Ryan Lochte.

Additionally, many companies are developing new electrical items, such as shavers and razors with new performance features such as cutting-based technology, and also nowadays men prefer natural grooming products over chemical-based ones, which has led to an increase in demand for safe, natural, and organic. These are some factors accelerating the growth of the market. Additionally, consumers adopt various shaving practices, owing to the increasing preference of trimmed beard over the complete shave look, which in turn, boosts the growth of the market.

Some major players in the market include Procter & Gamble Co., Beiersdorf AG, and L’Oréal SA, among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market.

Recent Strategic Initiatives

• In January 2022, L’Oréal acquired the US superfood skincare specialist “Youth to the People” in a move set to deepen ethical offerings in a very competitive market in male grooming product offerings.
• In October 2021, Vedix, a customized ayurvedic beauty brand in India, announced its entry into the men’s skincare category with men grooming range of products such as face wash, moisturizer, and overnight serum.
• In May 2020, Gillette launched King C. Gillette, a complete range of grooming and beard care products for men. The range was categorized into three sections, such as shave and edge, trim, and care.

Market Coverage                                                                      

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Product Type
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- Procter & Gamble Co., Beiersdorf AG, and L’Oréal SA, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Male Grooming Product Market Report by Segment

By Product Type

• Haircare products
• Skin Care Products
• Shave Care Products
• Others

By Distribution Channel

• Specialty Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail Stores

Global Male Grooming Product Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa