Marketing Automation Software Market Global Trends, Market Share, Industry Size, Growth, Opportunities and Market Forecast – 2022 to 2028

The Marketing Automation Software market was valued at USD 3.6 billion in 2020 and is projected to reach USD 11.46 billion by 2028, growing at a CAGR of 17% during the forecast period (2022-2028). The increasing importance of marketing in sales and customer retention is driving the spending on marketing services.

Company Profile

• Microsoft Corporation
• IBM Corporation (Silverpop)
• Oracle Corporation
• com Inc.
• Adobe Systems Incorporated (Marketo Inc.)

Marketing Automation Software Market- Segmentation

By Deployment

 

• Cloud-based
• On-Premise
• Organization Size
• Large-scale
• SME-based

 

By Application

 

• Campaign Management
• Lead Management
• Sales Enablement Programs
• Analytics & Reporting Solutions
• Other Applications

 

By End-user Vertical

 

• Entertainment & Media
• Financial Services
• Government
• Healthcare
• Manufacturing
• Retail
• Other End-user Verticals

Scope of the Report

The research study analyzes the global Marketing Automation Software industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:

Recent Developments

o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment

Geographic Coverage

o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume

Key Questions Answered by Marketing Automation Software Market Report

1. What was the Marketing Automation Software Market size in 2019 and 2020; what are the estimated growth trends and market forecast (2022-2028).

2. What will be the CAGR of Marketing Automation Software Market during the forecast period (2022-2028)?
   3. Which segments (product type/applications/end-user) were most attractive for investments in 2022? How these segments are expected to grow during the forecast period (2022-2028).
   4. Which manufacturer/vendor/players in the Marketing Automation Software Market was the market leader in 2020?
   5. Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.