Rechargeable Electric Toothbrush Market Size, Share and Trends Analysis Report, By Type (Inductive Type and Wired Type), By Application (Adults and Children), Forecast (2022-2028)

The global rechargeable electric toothbrush market is anticipated to grow at a CAGR of 8.5% during the forecast period (2022-2028). The market growth is majorly attributable to the growing awareness of the global population towards the benefits of electric toothbrush. The primary factors that have boosted the popularity of electric toothbrush includes robust marketing campaigns endorsed by manufacturers, high retail penetration, and wider promotional activities which have increased the awareness levels of consumers about disposable toothbrush. Apart from this, the growing awareness of the global population towards upkeeping the oral hygiene is also one of the key factors driving the market growth.

This is further coupled with the growing cases of tooth decay and various oral diseases such as periodontal diseases, oral cancer, oro-dental trauma, noma, and others that primarily demand tooth cleaning. The increasing prevalence of such diseases is likely to drive the demand for medically prescribed tooth brushing products. Further, various initiatives to keep a check on oral health and growing investment are also projected to spur the market growth. For instance, in May 2020, Goldman Sachs is making an investment made on an electric toothbrush brand Burst Oral Care.

Some key players operating in the market include Colgate-Palmolive Co., Church & Dwight Co., and Oral-B, among others. The market players are eyeing on strengthening their position in the market by adopting various strategies as mergers and acquisitions, partnerships, collaborations, new product launch and development in the existing product portfolio, and so on. For instance, in March 2021, Colgate and Philips declared their collaboration to support provide oral benefit of electric toothbrush in South America.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-

• By Type
• By Application

• Regions covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape: Colgate-Palmolive Co., Church & Dwight Co., and Oral-B, among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How COVID-19 impacted the market?

• Deviation from the pre-COVID-19 forecast
• Most affected region and segment

• Who is the leader in the market?
• How are players addressing challenges to sustain growth?
• Where is the investment opportunity?

 

Global Rechargeable Electric Toothbrush Market Report by Segment

By Type

• Inductive Type
• Wired Type

By Application

• Adults
• Children