Sleepwear Market Size, Share, and Trends Analysis Report, By End User (Men, Women, and Kids), and By Distribution Channel (Online, Hypermarket/Supermarket, Discount Stores, and Others) Forecast Period (2022-2028)

The global sleepwear market is anticipated to grow at a CAGR of 9 % during the forecast period (2022-2028). Sleepwear is clothing that is intended to be worn while sleeping. The dynamic fashion trend and its impact on customers are credited with driving the growth of the sleepwear market. Consumers are anxious to catch up with the latest trend and flaunt their fashionable lifestyle. This rush to keep up with the shifting fashion trend is expected to push consumers to purchase the latest fashion designs, particularly those worn by celebrities, and to discreetly influence consumers to discard phased-out clothes which are directly supporting the growth of the market during the forecast period.

Some driving factors for the global sleepwear markets are:

• The key driver of the sleepwear sector is the online shopping platform. This is due to the fact that most intimate wear manufacturers now have their own web-based retail stores where customers can get a wealth of information on the newest fashion trends additionally, material/fabric-related information.
• Fashion trends have been more daring in recent years, encouraging consumers to use their innerwear as casual loungewear or even sleepwear, boosting the sleepwear business.
• In addition, the growing desire for stylish and fashionable nightwear has prompted enterprises to introduce new goods to meet the growing demands of clients.
• Furthermore, demand for these clothes among adults has increased significantly, particularly among women, who spend a significant amount of money on this type of clothing. Furthermore, these garments are not only fashionable but also pleasant to wear, contributing significantly to the global market’s growth.

In terms of distribution channels, the supermarket/hypermarket sector contributed the most to the market in 2019, and it is predicted to continue to do so through 2022–2028. This is due to the rise in the number of supermarkets and hypermarkets in both developed and developing countries. Furthermore, shoppers prefer these retail layouts as they give a one-stop shopping experience.

The Asia-Pacific region is expected to be the fastest-growing region throughout the forecast period due to an increase in the number of bridal sleepwear customers and significant product innovation among manufacturers. Furthermore, the region’s sleepwear production is likely to increase as raw materials become more readily available.

Some major players in the market include Jockey International, Inc., Berkshire Hathaway Inc., American Eagle Outfitters, Inc., Decathlon S.A., and Hanesbrands Inc., among others. The market players are additionally, contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, collaborations, and new product launches, in order to stay competitive in the market. For instance,

• In November 2021, Masaba for Nykd is an expanded sleepwear brand created by Nykaa Fashion, Nykd in collaboration with designer Masaba Gupta. The limited-edition, which is a tribute to sartorial elegance that works just as well at home as it does outside, responds to a rising expectation of fashion in day-to-day comfort wear.
• In June 2020, BIBA launched a sleepwear line. Women seeking style, comfort, and quality are the target demographic.

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By End-User
  • By Distribution Channel
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World

Competitive Landscape- Jockey International, Inc., Berkshire Hathaway Inc., American Eagle Outfitters, Inc., Decathlon S.A., Hanesbrands Inc., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Sleepwear Market Report by Segment

By End-User

• Men
• Women
• Kids

By Distribution Channel

• Online
• Hypermarket/Supermarket
• Discount Stores
• Others

Global Sleepwear Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa