Global Smart TV Market Size, Share and Trends Analysis Report, By Product Type (4K UHD TV, Full HD TV, HDTV, and 8K TV), By Type  (Flat, Curved, and Foldable), By End-User (Commercial and Home Use), Forecast (2022-2028)

The global smart TV market is anticipated to grow at a CAGR of 22.5% during the forecast period (2022-2028). Samsung Electronics unveiled its newest MICRO LED, Neo QLED and Lifestyle TVs ahead of Consumer Electronics Show 2022. With advancements in picture and sound quality, more screen size options, customizable accessories and an upgraded interface, the 2022 screens bring the vision of ‘Screens Everywhere, Screens for All’ closer to reality with life-like images, immersive sound and hyper-personalized experiences. As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality owing to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101” and 89”.

Some major players in the market include LG Electronics Inc., Samsung Electronics Co., Ltd., and Sony Corp., among others. The market players are contributing significantly to the growth of the market by the adoption of various strategies including mergers and acquisitions, geographical expansion, partnerships, new product launches, and collaborations, to stay competitive in the market. For instance, in January 2022, Non fungible tokens (NFTs) took the world by storm in 2021, and the latest to enter into the cryptocurrency bandwagon is Samsung. The South Korean tech giant announced its NFT aggregation platform supported by its exclusive smart TV launches at Consumer Electronics Show (CES) 2022. This platform facilitates people to browse NFTs for sale and even buy them through the TV. For the uninitiated, NFTs allow people to buy and sell ownership of unique digital items in cryptocurrencies, and keep track of who owns them using the Blockchain. These can technically contain anything digital, including all forms of art, tweets, music, and even GIFs

Market Coverage

• The market number available for – 2021-2028
• Base year- 2021
• Forecast period- 2022-2028
• Segment Covered-
  • By Product Type
  • By Type
  • By End-User
• Regions Covered-
  • North America
  • Europe
  • Asia-Pacific
  • Rest of the World
• Competitive Landscape- LG Electronics Inc., Samsung Electronics Co., Ltd., and Sony Corp., among others.

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominate the market in the base year?
• Which segment and region will project the fastest growth in the market?
• How has COVID-19 impacted the market?
  • Deviation from the pre-COVID-19 forecast
  • Most affected region and segment
• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Smart TV Market Report by Segment

By Product Type

• 4K UHD TV
• Full HD TV
• HDTV
• 8K TV

By Type

• Flat
• Curved
• Foldable

By End-User 

• Commercial
• Home Use

Global Smart TV Market Report by Region

North America

• United States
• Canada

Europe

• UK
• Germany
• Italy
• Spain
• France
• Rest of Europe

Asia-Pacific

• China
• India
• Japan
• South Korea
• Rest of Asia-Pacific

Rest of the World

• Latin America
• Middle East & Africa