Social Media Analytics Market Trends, Market Share, Industry Size, Growth, Opportunities and Market Forecast – 2022 to 2028

The scale of social media analytics is expected to increase from a compound annual growth rate (CAGR) of 24% in 2021 to $3.2 billion in 2028 to $9.3 billion over the forecast period. The main factors driving the growth of social media analytics are the increase in the number of social media users, the focus on the market and competitive intelligence, and the ability to improve the customer experience.The unparalleled evolution of business intelligence (BI) technologies to advanced analytics and the surge in the number of social media users have increased the adoption of social media analytics worldwide.

 

Company Profile

  • IBM Corporation
  • SAS Institute Inc.
  • Clarabridge Inc.
  • GoodData Corporation
  • Crimson Hexagon Inc. (Brandwatch)
  • Adobe Systems Inc.
  • Oracle Corporation

 

Market Segmentation

By Application

  • Sales and Marketing Management
  • Customer Experience Management
  • Competitive Intelligence
  • Risk Management and Fraud Detection
  • Public Safety and Law Enforcement

By industry vertical

  • Banking, Financial Services and Insurance (BFSI)
  • Telecommunications and Information Technology (IT)
  • Retail and eCommerce
  • Healthcare and Life Sciences
  • Media and Entertainment
  • Government and Defense
  • Travel and Hospitality

 

Scope of the Report

The research study analyzes the Social Media Analytics Market industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:

 

Recent Developments

o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment

 

Geographic Coverage

o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume

 

Key Questions Answered by Social Media Analytics Market Report

 

  1. What was the Social Media Analytics Market size in 2020 and 2021; what are the estimated growth trends and market forecast (2022-2028).
  2. What will be the CAGR of Social Media Analytics Market during the forecast period (2022-2028)?
  3. Which segments (product type/applications/end-user) were most attractive for investments in 2022? How these segments are expected to grow during the forecast period (2022-2028).
  4. Which manufacturer/vendor/players in the Social Media Analytics Market was the market leader in 2021?
  5. Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.

The report will be delivered within 48-72 hours after payment confirmation